Rainbow Asian Cuisine, Johnson City’s Asian Breakout Success, Announces Franchising

Restaurant has thrived in hyper-competitive, high-pressure environment since 2011

JOHNSON CITY, Tenn., June 16, 2022 /PRNewswire/ — Jeffrey Beach, President and CEO of Rainbow Asian Cuisine (rainbowasian.com/franchising) announced today his contemporary casual Asian restaurant concept has entered the franchising arena. Rainbow Asian Cuisine, which opened its doors in 2011 on Johnson City’s North Roan St., is uniquely positioned to capitalize on Asian food’s status as the fastest growing segment in the contemporary casual category.

"While building Rainbow Asian Cuisine certainly has been a labor of love, I’ve always brought an analytical eye to the process, and a vision for Rainbow Asian Cuisine as a franchising opportunity and a national brand. We’ve worked diligently to prove our concept and work through every aspect of our business," observes Beach. "What’s exciting for everyone is Rainbow Asian Cuisine hasn’t even begun to tap into what’s possible using Asian ingredients and food traditions."

Beach’s concept is perfectly attuned to smart, demanding customers who are increasingly seeking out a wide variety of Asian flavors, but who often don’t have a great deal of time.

Points of differentiation:

  • A far-reaching brand concept along with proprietary flavor profiles dramatically distinguish Rainbow Asian Cuisine from everything else out there—and position the company as a long-distance runner. Whole lychees, tamarind, fresh ginger root, and cinnamon bark are just a few ingredients which impart distinctive flavors to bring customers back…sometimes twice in the same day. 
  • Handmade, fresh sauces are what make practically every Rainbow Asian Cuisine menu item stand out from the competition. They’re made on-premises, with recipes and techniques which are difficult, if not impossible to replicate elsewhere.
  • Freshly made desserts, extensive cocktail offerings, and specialty coffees & teas give potential franchisees additional revenue in-between traditional meal times to generate an invaluable full day of potential revenue which has become essential to the profitability of contemporary casual restaurants.
  • A better vibe: Rainbow Asian Cuisine’s design aesthetic provides customers with an atmosphere that resembles a comfortable café or wine bar where they can relax and unwind. This makes Rainbow Asian Cuisine a more viable destination for dinner and for people who simply want to escape the office or the house.
About Rainbow Asian Cuisine:

Established and headquartered in Johnson City, TN, Rainbow Asian Cuisine (Rainbow Asian LLC) is a contemporary casual Asian restaurant concept offering lunch, dinner, and late-night options prepared fresh daily, directly on-premises.

Media Contact:
Jeffrey Beach


SOURCE Rainbow Asian LLC