Honoring his beloved cat, Bobby Flay and Made by Nacho Officially Launch National Nacho Flay Day
NEW YORK, April 3, 2025 /PRNewswire/ — Today, celebrity chef Bobby Flay and his premium chef-crafted cat food brand, Made by Nacho, proudly introduce National Nacho Flay Day—a meaningful new holiday celebrated annually on April 5th to honor the extraordinary life and legacy of Nacho, Bobby’s beloved Maine Coon and the inspiration behind the brand.
Created in memory of Nacho, National Nacho Flay Day honors the unique relationship between cats and their humans. This day, celebrated annually on April 5th, encourages pet parents to elevate everyday moments—from mealtime rituals to quiet cuddles—while spotlighting the importance of quality nutrition and supporting adoption efforts nationwide. The day serves as both a celebration of our cats and a commitment to helping those still searching for their forever homes.
“Nacho wasn’t just a pet—he was family, my constant companion in the kitchen and beyond,” said Bobby Flay, Founder of Made by Nacho. “National Nacho Flay Day is my way of honoring his legacy and the special bond we all share with our pets. Every cat deserves a meal made with love—and one their humans can feel good about.”
The inaugural Nacho Flay Day also marks the culmination of Made by Nacho’s Every Bite Gives Back campaign in partnership with Paws Crossed Animal Rescue, a New York-based nonprofit dedicated to rescue, rehabilitation and rehoming. Over the past month, Made by Nacho has donated 50% of all profits to support cats in need—providing over 59,000 meals, and helping more than 40 cats find their forever homes.
Since launching in 2021, Made by Nacho has reimagined mealtime for cats—combining Bobby’s culinary expertise with cat nutrition to create recipes that feature premium proteins, nutrient-rich superfoods, and bone broth–all crafted with the same quality and care as what Bobby feeds the people in his life.
As Nacho’s legacy continues, Made by Nacho invites its community to celebrate by sharing stories of their own pet companions using #NachoFlayDay, adopting or fostering through local rescues, and supporting brands that give back. After all, every bite—and every moment—can be an act of love.
For more information on Made by Nacho, visit www.madebynacho.com or @madebynacho on Instagram. For more information on Paws Crossed, visit www.pawscrossedny.org.
ABOUT MADE BY NACHO
Founded by celebrated chef Bobby Flay and his cat Nacho, Made by Nacho offers premium, chef-inspired cat food crafted with high-quality ingredients and nutrition in mind. From responsibly sourced proteins to thoughtfully selected superfoods, every Made by Nacho meal is designed to satisfy even the most discerning palates. Learn more at www.madebynacho.com.
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SOURCE Made by Nacho
